It's so easy to discount the true value of an idea. I'm guilty of it myself quite often. It's really easy to move on to the next one. Much easier than dedicating the time to get over the hurdle that dissuaded you from taking action. Haven't you had the "I thought of that!" happen at one time or another? It seems like one would, at some point, realize there should be a procedure to catalog and at least run some "what if" scenarios on each idea you come up with. And that's the point of this blog.
The brain is truly remarkable when it comes to filing things. Sometimes you can remember the most useless piece of information ever. It pops up at random times and you find yourself thinking about a lobotomy to get rid of it. But every once in awhile there's a gem filed away in there that comes back right on cue. So frustrating isn't it? I gave up on leaving it to chance a few years ago and started carrying a small digital recorder with me (especially when driving). It's been both a hilarious romp through moronville and a savior all in one small package.
We all have the ability to be brilliant on occasion (except for a few celebrities and some athletes). That's why it's important to consider keeping a record of all your ideas. You just never know when one of those ideas passes the "litmus test" and vaults you from gas station attendant to CEO :)
Best,
~S~
